Affiliate marketing is a great way to make money online.

Affiliate marketing is a great way to make money online.

Affiliate marketing is one of the most popular ways to make money online. According to, affiliate marketing is expected to be worth $12 billion in 2022, with the United States accounting for 8.2 billion of this. In the borderless digital world, you can work not only for Indian affiliate marketing programmes, but also for those in the United States or elsewhere. So, if you’ve been thinking about trying affiliate marketing, here are some things you should know.

What exactly is an affiliate marketing programme?

Online affiliate marketing is a loosely defined mechanism in which a company selling specific products or services pays you for referring customers when you use your website to highlight or promote their products and services with hyperlinks redirecting customers to the seller’s website and leading to a successful sale. Affiliate partners of the respective sellers are websites that promote the products or services of others. As an affiliate partner, if your website consistently receives successful referrals, it can become a consistent and significant source of online income for you.

What is the process of affiliate marketing?

How do you find the best product or service that not only meets your needs but also offers the best value for money when you want to buy a juicer mixer, a smart phone, or use a home spa service? Many people use an online search, which leads to search results with many websites offering relevant information with their own unique insights and recommendations. These websites offer links under affiliate marketing programmes to buy their shortlisted and recommended products or services directly from the seller alongside their shortlisted and recommended products or services. Most people trust one or more websites that provide the most useful information and frequently end up clicking on these referral links and purchasing their recommended products and services. The seller compensates affiliate partners for each successful referral.

What kind of earnings can be expected?

Most affiliate networks typically pay between 5% and 15% of the successful conversion of leads into sales from a given link. However, many sellers offer lower commissions, particularly in highly competitive product segments. The majority of sales may result in a one-time payment; however, depending on the type of product or service sold, some referrals may earn recurring payments. Recurring payments are most common in subscription-based products and services.

When the commission amount on each sale is small, the seller sets a minimum payment threshold, such as Rs 5,000 or $100. The affiliate partner continues to refer customers, and his commission continues to accumulate until it reaches the minimum threshold amount. Only after the total earnings reach a minimum threshold set by the brand is the payment made.

For example, if you are working on a Rs 500 clothing or beauty product and the seller pays a 10% commission, you would need at least 100 successful sales to reach the Rs 5000 commission and receive payment. However, if you are working on a high-priced product, such as an electronic gadget worth Rs 20,000, and receive a 5% commission, then only 5 sales are required to reach the Rs 5,000 threshold payment.

There is no limit to the number of affiliate programmes you can work with, and there are many affiliate partners who work with multiple sellers and earn thousands of dollars per month. However, a significant number of newcomers do not even make the required minimum payment.

How much money can you make with online affiliate marketing?

The majority of the major ecommerce players are known to have extensive affiliate marketing programmes. Amazon, for example, pays a commission ranging from 0.2 percent to 10% through its Amazon Associates programme. eBay Affiliate offers a 12 percent commission on every sale, while Flipkart Affiliate offers up to a 15% commission. The most appealing payments are made by web hosting and development companies.

The United States, as the leader in online affiliate programmes, provides very attractive earnings for online affiliate partners. According to, the average annual salary for an affiliate marketer is $52,590 as of March 2, 2022. Hostinger, a web hosting company based in the United States, has one of the most lucrative affiliate programmes, paying up to 60% commission.

SEMrush, a comprehensive marketing platform, pays $200 for each successful subscription. As a result, anyone working on international brands in the United States can aim for higher earnings, though this will also mean more competition.

Popular vs. niche merchandise

Popular products frequently have the most competition. For example, mobile and TV are the most commonly searched for categories, so the number of affiliate websites competing for this segment is also very high. As a result, any individual player starting with limited resources will have to work harder and wait longer to earn anything meaningful in these categories.

One of the most profitable affiliate marketing programmes is web hosting. The fashion and wellness industries are the top niches with very attractive affiliate remuneration.

Some affiliate marketing niche categories

  • Borrowing,
  • Investing,
  • Debt Settlement,
  • Credit Card,
  • Mortgage,
  • Bitcoin,
  • NFT are all aspects of finance.
  • Fitness,
  • Yoga,
  • Meditation,
  • Weight Management,
  • Fitness,
  • Organic,
  • Nutrition,
  • Vegan,
  • Hair Transplant,
  • Cosmetic Surgery
  • Luxury,
  • fashion,
  • jewellery,
  • online dating,
  • and matchmaking are all part of the lifestyle.
  • Travel,
  • Hotel,
  • Destinations,
  • Dining,
  • Cruises,
  • Airlines,
  • and Trains
  • Photography,
  • trekking,
  • sports,
  • event tickets,
  • online rummy,
  • and online casino
  • are some of hobbies and passions.
  • Home & Family
  • Home security,
  • coffee,
  • baby products,
  • dogs,
  • and other pets
  • Gardening
  • Web design,
  • web development,
  • web hosting,
  • WordPress,
  • VPN, SaaS,
  • and gaming are all examples of technology.
  • Miscellaneous – Essential oils, Herbs, and so on.

Affiliate marketing tools and strategies

The greater the traffic to your website, the greater the number of people who are interested in your content and the greater the chances of converting these into sales. To do so, in addition to creating a good website with highly engaging content, you will need to work on a variety of other aspects to increase the efficacy and reach of your website. Many marketing and analytical tools, often in the form of plugins and extensions, are available to assist you in improving the ranking of your website. These can assist you with keyword targeting, trend analysis, content planning, and social media promotion. There are numerous plugins available that allow you to track and analyse your performance in real time and make improvements as needed.

Things to remember in order to succeed

People come looking for a solution to a problem, and they are only persuaded by a website that truly addresses their concerns to their satisfaction. You must choose the right product based on your analysis of the competition, earning potential, familiarity, interest, and expertise in the subject. As a result, if you intend to do affiliate marketing, there is no substitute for quality content.

The online affiliate marketing success mantra

  • Be patient because it takes time.
  • Choose a product in which you are confident. Have more than one appealing product to diversify.
  • Conduct market research to determine product demand.
  • Choose an advertiser who meets your specifications.
  • Select the best web platform and design.
  • Provide useful product and service information
  • Make your content keyword-friendly.
  • Use videos to describe and promote your products.
  • Use social media to promote your website and content.
  • Make use of digital marketing tools.
  • Look for new methods and techniques to help you improve.

Should you even try?

While affiliate marketing has a lot of potential for making money online, it isn’t easy. You should only consider this option after conducting extensive research to understand the challenges and whether you have the necessary skills and passion to succeed in this field. The time lag between when you start and when you receive your first payment may be significant, so keep this in mind when planning your finances.

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